Why Podcast Interviews Should Be Part of Your Media Strategy and How to Media Train for Them

With more than 4.5 million podcasts and 580 million listeners worldwide, it’s safe to say that there’s a podcast for everything and everyone. Want the latest health news? There’s a podcast for that. Curious about aliens, superstitions, or forgotten moments in history? There’s one for that too. Want to know all things Dolly Parton? Yup…there’s a podcast for you.

And no matter your industry, there’s a podcast where your voice can reach the right audience, elevate your brand, and generate sales leads.

Here are three reasons podcast interviews are a powerful part of your media presence and how you can prepare for them:

1) Podcasts Reach a Targeted, Engaged Audience

Unlike radio or TV, podcast listeners choose the content they consume, meaning your message has the power to reach people who already care about your topic. While the audience may be smaller than, say, a national TV show, it’s often more engaged, and that can lead to stronger brand awareness and even sales.

Pro Tip: Thoroughly research the podcast before your appearance. Listen to past episodes, note the host’s style, and learn about past guests. The more familiar you are, the more confident and natural you’ll sound. And the more likely you will connect with what the audience is looking for. Then during your media training, be sure to practice questions that go deep into your brand, personal life, or the topic you’re going to be interviewed on.

2) Podcasts Offer More Time to Tell Your Story

Traditional TV or radio interviews are often just a few minutes long. Podcasts, on the other hand, offer extended, conversational formats that let you dive deeper into your expertise and connect on a more personal level. This longer form builds trust and positions you as a thought leader.

Pro Tip: Choose topics you’re passionate about and comfortable discussing in depth. Let your personality shine. In your media training, practice delivering those messages in an authentic way. Listeners love feeling like they’re part of an authentic conversation. It draws them in and keeps them connected.

3) Podcasts Create Evergreen Content That Can Be Repurposed

Podcast episodes live online indefinitely, attracting new listeners long after they air. They’re also great for repurposing into social content. From quote graphics to short video clips or soundbites for your own channels, podcast content can be versatile and long lasting.

Pro Tip: Share your episode widely. Create visuals with standout quotes using tools like Canva, or post short clips from your interview to keep the conversation going for weeks (or even months).

To learn more or schedule a customized media training, email mia@creopr.com.